THE INNOVATIVE PACKAGING OF PROSECCO VILLA ERICA
26 May 2020
Erica dances among the bubbles, offering excellent Italian wine to young consumers living globally.
Villa Erica sparkling wines have also been appreciated in Asia and America and this is a source of great satisfaction : our wine, whose production remains firmly anchored by Prosecco traditions - a jewel of Italian oenology - is the outcome of oenological research aimed to achieve excellent and interesting products for the international market. Erica wines provides the senses with fresh, delicate fruity and flowers notes, they have a joyous taste, perfect for cheerful and carefree conviviality.
Actually thinking about it, can something be more “Made in Italy" than a creative attitude and the pursuit of pleasure? At the end of the fifteenth century, Lorenzo the Magnificent in his Song for Bacchus, testified the Renaissance spirit with the verse “Chi vuole esser lieto sia” ( Who wants to be happy, let him be so) The meaning behind the new label in which Erica portrays herself as a timeless icon, is a symbol of Italian oenological excellence, that meets the taste of new generations
The tattooed silhouette of Erica who appears in the delicate golden transparency of the wine, evoking both the rural rituals of classical antiquity and the metropolitan tribal cultures, symbolizes the dialectical relationship between past and future. The attractive design of the new branding will add a sparkling note of aesthetic pleasure to the taste of Prosecco Extra Dry, Brut Millesimato and Cuvée.